Completion of the campaign for improving waste management in the urban area of Leskovac through modern and innovative environmentally friendly solutions
The project “Design and Implementation of a Promotional Campaign for the Project Improvement of Waste Management in the Urban Area of Leskovac through Modern and Innovative Environmentally Friendly Solutions’” aimed to raise public awareness of the importance of proper waste management, promote innovative and environmentally friendly solutions, and actively involve the local community in project implementation.
The activities carried out within the campaign significantly contributed to increased project visibility and stronger engagement of the local community. By publishing news and content on social media, wide media coverage was achieved, reaching over 85,000 citizens, accompanied by numerous positive reactions and active audience interaction.
The campaign also made an important contribution to raising awareness about proper waste management. Educational posters were placed on more than 30 buildings throughout the city, ensuring that key project messages were visible at various locations and accessible to citizens of all age groups. An additional educational effect was achieved through the distribution of an animated film, which particularly attracted the attention of younger audiences via social media and local portals.
Through information stands, workshops in primary schools, and other interactive activities, approximately 800 citizens and children were directly reached. Information stands were set up at eight locations across the city, while a total of 502 pupils participated in 20 educational workshops in primary schools. During the workshops, pupils were provided with educational manuals and introduced to an educational game, further increasing awareness of environmental issues and proper waste management.
As part of the project, citizen survey was also conducted, collecting valuable data on the attitudes and habits of the local community. Analysis of the results enabled the identification of key areas for improving the waste management system, and the collected data were used to tailor and enhance further project activities.
At the project’s final conference, the achieved campaign results were presented, experiences were exchanged among relevant stakeholders, and recommendations for future activities in the field of waste management in the territory of the City of Leskovac were defined. The event contributed to strengthening cooperation, increasing project visibility, and further motivating participants, accompanied by the awarding of certificates of appreciation and certificates.
